Much of this past weekend was spent monitoring the NFL draft. No, the testosterone from the baby boy I'm carrying has not totally taken over my body; Kevin is a big football fan and Draft Day is a national holiday in this house. Usually I busy myself with other stuff when this occurs, but this year I made the mistake of asking a few questions and getting caught up in the plight of these poor, poor football players who just because a team picked them at the #7 spot, instead of #3, will have to forego millions of dollars. My heart goes out to them, really it does.
Anyway, I actually thought it was pretty interesting, once Kevin explained the strategy behind it. Which, after I thought about it, is no different than the marketing and creative strategy of a small business...
Working with what you've got - You can't scrap the whole "team", so assess the areas that are working and look to improve the areas where you are weak.
Getting the most for your dollars - Why pay top dollar for something that you can get for a bargain later?
Short-term planning - Put things in place to go for the "big win" now, and...
Long-term planning - Thinking ahead by making a plan that's not just for this year or next, but also years down the line.
Plus, there's lying and spying and back-stabbing. Throw in a long-lost brother and you've got yourself a Danielle Steel novel.
1 comment:
LOL
I also spent the weekend watching it....mainly because Bob was watching it. I still don't understand the stradegy behind it...but oh well. It was still interesting anyway. LOL
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