What if?

A great way to jump-start creative thinking is to pose the question, "What if?" That's actually how I came up with the idea for Soap Rolls; by removing the constraints of "this is how it's done" thinking - I was able to see that soap didn't have to be in bar-form. I'm a huge believer in throwing out the rulebook (in business, especially) and opening yourself up to possibilities. This applies to everything from hatching an idea to getting PR to picking packaging (and I'm sure much more!)

"The real key to asking what-if is allowing yourself to probe the possible, the impossible, and even the impractical for ideas. After all, you're only limited by your imagination..." - Roger von Oech, Ph.D. in A Whack on the Side of the Head.

Here's to creative rule-breaking!