As I mentioned a couple of weeks ago, I recently sent out press kits for both the Soaps and Baby line, hoping to get some write-ups in the "holiday gift guides" of large consumer magazines. I worked really hard to figure out the right amount of info to send (don't want to overwhelm them), the right person to send it to (they rarely pass it along to someone else) at the right publication (sending it to "Cat Fancy" isn't in my best interest - no offense to "Cat Fancy" readers.. all three of you. Ouch! I'm sorry I'm in a feisty mood.)
This week I'm trying to get in touch with my contacts to confirm that they received the package and see if they had any questions - and to get a gage on whether they might include the products. So, I received an e-mail back from one particular magazine that I've always wanted to get into. Her response was - the soap rolls looked like they had a lot of press already. Too much success? I have many issues with this - and here are a few, in no particular order.
1. It may appear that we have had a lot of press, but that's over 7 years - it's not like it's: Soap Rolls Everywhere You Look. Have any of you seen the soaps in a magazine?
2. If we have had a lot of press, it's because people like the product. I know, CRA-ZY! Who wants to feature a product that people would actually like?
3. She'd be amazed by how many people have never seen nor heard of Soap Rolls, despite my best back-breaking efforts.
4. The fact that we have been in all these magazines should bolster my credibility. It's proof that the company isn't "here today, gone tomorrow"
5. What about all the products I see over and over again in every magazine I look in. Funny, they just happen to have paid advertisements on the page next to the editorial. Coincidence? I think not.
The thing is - I busted my butt - and kissed other's people's - to get all of this press to compensate for my lack of advertiisng funds. And now to be penalized for it... well that is just too much.
I know this is in stark contrast with my usual upbeat self (stop laughing!) - I promise to be back to normal (as normal as I can get) tomorrow. Just needed to rant!
Have you ever been in a situation where you were labelled with having too much success? I realized as I wrote that that it sounds like I'm bathing in Dom Perignon and having someone feed me grapes, which I most certainly am not. I bathe in Cristal.
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4 comments:
I've had that problem on the job hunt before. Right out of college, I was desparate for a job and was turned down because the manager thought I was too qualified... since I graduated with a BS with honors in computer science. They hired someone else, and called me a couple weeks later because she quit right away.
Sorry about your press woes. I hope it works out.
That's the worst! I've never understood the "overqualified" problem.
You know, I can't think of anything I was "too successful" at. But regarding your soap rolls..it can't be too much advertising because quite honestly, I've never heard of them until I met you. They aren't advertised in any magazine I read (or I just don't pay attention..I don't know). What about companies like Johnsons, Gerber, Victorias Secret, Buick, the ads you see in EVERY magazne....do they consider that too much advertising or is it ok because they are bigger, well known companies? Makes no sense.
Exactly. You're preaching to the choir, my friend!
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