In the past seven years that What Fun! has been in business, I've made a lot of changes as I go along. I've changed marketing tools, tried different PR tactics, and even altered my slant on the product. I find it necessary to keep things fresh by changing them up somehow, but it's helpful to revisit things from the past, since sometimes I change things just for the sake of change. When I find these things (usually accidentally), I rediscover something that is now new and fresh.
For example, I had the soap line registered at Greatrep.com years ago - it's a service that lists your products on a web site that store buyers frequent. After a year or two, I felt like I had tapped out their customers, so I cancelled my subscription. Fast forward to a couple of weeks ago when I received an e-mail from them asking me to come back... I gave it a shot and not only did I get a ton of new inquiries for What Fun!, but also for Itsy Bitsy & Bold!
The second lesson here is to keep old clients on your mailing list - you never know when they will "rediscover" you!
Can you revisit anything from your past that might be helpful to you now?
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1 comment:
Good question... I'll have to think about that.
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