I mentioned "The Anatomy of Buzz" by Emanuel Rosen on Tuesday, but thought it deserved it's own post. While Part 1 was necessary to understand how buzz spreads, I really enjoyed Part 2 and 3 the most. That's where the author delved into why certain products are successful in generating buzz and more importantly, how your product can do the same. He addresses the difference between using advertising and creating buzz and how they can work together.
The last chapter, "Buzz workshop" really spurred some creative thinking for me - I think I wrote down 12 new ideas that popped into my head in that one chapter alone.
Let me know if you read it and what you thought.
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I know I'm a dork, but I like to write to authors to tell them when I enjoy their books. If I was an author, I know I'd want to hear the same! Anyway, I wrote to Emanuel Rosen and he was quick to respond with a nice note!
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